PUBLIC RELATIONS AND MARKETING OPTIONS FOR FOCUSING ON FUND-RAISING ACTIVITIES

PUBLIC RELATIONS AND MARKETING ARE A VITAL COMPONENT OF A SUCCESSFUL FUND-RAISING STRATEGY.

Public Relations options or activities can:

    Attract donors
    Attract possible sponsors
    Thank sponsors
    Help your organisation network
    Attract media coverage
    Serve to 'Introduce' possible new members to your organisation
    Align your organisation with influential people, business and organisations
    Allow potential clients, parents, donors to view your organisation first hand
    Publicly reward staff and volunteers
    Lift your organisation's public profile
    Highlight your fund-raising campaign
    Bring 'what you do' to your public on a one-to-one basis

A Primer on Nonprofit PR If Charity Begins at Home... by Kathleen Neal Paperback (2001)

Complete Book of Model Fundraising Letters by Roland Kuniholm (Textbook Binding)

Public Relations options can take the form of:

    Launches (designed to attract media coverage)
    Lunches
    Look see tours
    Thank you parties
    Opening nights
    Special events
    Press conferences
    Celebrity speakers
    In-house launch
    Certificate presentation
    Gather to build in-house contact and understanding
    Personal thank you's and recognition

SUMMARY:

Definition of Public Relations for fund-raising purposes:
   A created event, designed to bring people together.
   Fund-raising / media, can be a part of it, but as an event, it can stand alone, for Public Relations value.

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