RECOGNISE THE STRUCTURE OF YOUR ORGANISATION

ORGANISATIONS CAN BE DIVIDED INTO TWO MAIN STRUCTURE CATEGORIES:

A. Organisations with a large, already well-defined public, such as:
Schools, universities, colleges
Orchestras, choirs, sporting clubs, church groups, hospitals
Occasional care centres, long day care centres, pre-schools
Organisations representing ethnic groups

COMMON STRUCTURE OF GROUP A:
    Large number of people already committed to the organisation for a set period of time.

Team-Based Fundraising Step-by Step:
A Total Organization Model
by Mim Carlson, Cheryl Clarke (Paperback - November 1999)		 Successful Fundraising:
A Complete Handbook for Volunteers and Professionals
by Joan Flanagan (Paperback - November 1999)

 

B. Organisations with a small core of committed people, who need to make the public aware of the organisation for financial support, including:
Auxiliaries, welfare organisations, cultural organisations, arts organisations
Community organisations, environment and conservation organisations.

COMMON STRUCTURE OF GROUP B:
    A small number of people bonded by choice for varying lengths of time, whose Organisations need public support to obtain extra revenue.

 

HOW YOU APPROACH FUND-RAISING FOR THESE TWO GROUPS SHOULD BE DIFFERENT

It would be interesting here to learn more on the reasoning behind the suggestions on what kind of activity is appropriate for which type of organisation. This could be explained with too examples.

Group A: Fund-raising suggestions

Fashion Parades, Selling Commercial Fund-raising Products, Thons, Fetes, Auctions, Quiz Nights, Balls, BBQs, Sporting Days, Raffles, Lucky Numbers, Art Shows.
Donations, Foundations, Building Funds, Insurance Policies, Bequests & Legacies, Guest Speaker Series.

 

Group B: Fund-raising suggestions

Street Appeals, Annual Giving Campaigns, Donor Clubs, Direct Mail, Householder Mailings, Membership Acquisition, Sponsorship, Thons, Enterprise Fund-raising that has a Buyer/Seller Component, Quests, Fashion Parades, Baby Shows.
Golf Days, Auctions, Guest Speaker Series, Markets, Trash and Treasure.

Not all of these suggestions are exclusive to either group.  Look at the structure of your organisation before you decide on a particular fund-raising activity.

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