MARKETING OPTIONS FOR FOCUSING ON FUND-RAISING ACTIVITIES

MARKETING OPTIONS FOR FOCUSING ON FUND-RAISING ACTIVITIES, ARE THE PHYSICAL REMINDERS AND REINFORCEMENTS TO YOUR PUBLIC AND THE PUBLIC AT LARGE, OF WHAT YOUR ORGANISATION DOES, WHO IT IS, AND WHAT THE PUBLIC CAN DO FOR IT.

Marketing Options Take The Form Of:

    Mission Statements
    Logos
    Brochures
    Newsletters
    Annual Reports
    Manuals
    Flyers
    Media advertising (TV, Radio, Newspapers, Magazines)
    Websites
    Posters
    Flags and banners
    Letterhead
    Envelopes
    Bumper stickers
    Badges
    Tokens
    Symbols (Red Noses, Bow Ties, Blue Buckets, Red Cross - see Glossary)
    Apparel with logos
    Certificates
    Framed sponsor recognition
    Sponsor stickers
    Specialised goods with logos

SUMMARY:

Marketing Options deal with the passive reinforcement of your organisation and what it does, to the public.  Marketing uses the visual, auditory and tactile areas of recognition by repetition, to get your message across.

Combined with Public Relations options, (which utilises the 'group belonging' ethic and 'personal relationships' area to build support) these two areas are very powerful and persuasive tools for your organisation's fund-raising activities.

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