INTRODUCTION
This course has been created to help smaller organisations (and larger organisations) to access information to assist with their fund-raising, which will help build an ongoing fund-raising strategy.
Historically, fund-raising has been performed in a voluntary or religious capacity.
In the past two decades many changes in the community have led to numerous and diverse groups being created to address these changes, thus giving their concerns a public profile and a community and political voice.
Welfare organisations, sporting organisations, cultural organisations, environmental groups, educational organisations and many others have developed and are maintaining their effective service provision supported by a mixture of Government grants and money obtained from the private sector, through fund-raising activities.
| I'll
Grant You That : A Step-By-Step Guide to Finding Funds, Designing Winning Projects, and
Writing Powerful Proposals by Jim Burke, Carol Ann Prater (Paperback - May 2000) |
 Complete
Book of Model Fundraising Lettersby Roland Kuniholm (Textbook Binding) |
Whilst the Government is contributing many dollars to many organisations, the demands on the services provided by these organisations are such that Government funding is just not enough to allow services to meet the level of need.
Fund-raising is the way that many groups are meeting the gap, and in many cases fund-raised income is the only money that small new special interest groups obtain to keep their services operating.
Fund-raising is becoming more and more competitive, and requires better professional skills and structures to be effective.
Unless many organisations develop an effective, on-going fund-raising strategy, their standard of service or product may not be maintained, or may diminish altogether.
Many organisations have recognised this fact. Many organisations are trying, with much success, to access funds through the public sector and through viable fund-raising activities. Larger organisations are doing this very successfully. Red Cross, The Smith Family, The Salvation Army, World Vision, to name but a few.
Don't be put off! These organisations do raise large amounts of money, but they all started life as small special interest groups responding to exactly what all the organisations that you represent are doing.
This Workbook will cover a number of areas. The main objective is to divide up the tasks associated with conducting an effective fund-raising activity, as it applies in general to anything you may wish to do for your organisations, identify these tasks and organise them into a model that you can apply to your fund-raising activities.
In addition, we will look at a number of the structures that your fund-raising successes rely upon, such as committees, staff and volunteers, and also talk about donors and sponsors.
SUMMARY:
The outcome of this website is to structure a model of "How to Run a Fund-Raising Activity" that you can apply to your organisation.
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